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Our process
We place quality and health first, with the goal of making them accessible to everyone. That is why we present the process through which our products are created.
Quality control
The company "Naša rajska bašta" was founded in 2018 in Kragujevac, with the goal of enriching the domestic and international market with unique, authentic, healthy and delicious products.
Since then, we have been operating in full compliance with the laws governing food production and safety in the Republic of Serbia, guided by the principles of good manufacturing practice.
In order to ensure the necessary standardization and improve quality in food production, we introduced a quality management system in line with HACCP, ISO, HALAL and IFS standards.
Production
Every recipe goes through carefully planned small-batch production, with a strong focus on flavor, texture and the natural look of each product.
We use verified ingredients, controlled temperatures and precise dosing so that every spread remains consistent from one batch to the next.
We complete the packaging process only when the product meets our standards of flavor and stability.
Research
Behind every flavor lies testing of ingredient ratios, shelf life and processing methods so that we can preserve the natural character of the product.
We follow the market, customer habits and seasonal raw ingredients, while new ideas are tested through small trials before entering regular production.
This is how recipes are created that are contemporary, yet deeply rooted in local tradition.
Development
Development includes improving packaging, expanding the assortment and adapting products to different sales channels and export requirements.
We pay special attention to visual identity, weight formats and sustainability so that the product is equally recognizable on the shelf and in online shopping.
The goal of development is not only a new product, but also a stable system that can grow without losing quality.
Paradise gastronomy
The final goal of the process is a product that naturally fits into everyday gastronomy: breakfast, meze, fine dining and contemporary home cooking.
We create spreads and pesto so they can be both a standalone product and an ingredient on the plate, with a clear flavor and easy pairing with food and wine.
That is why, during development, we also test how products perform in real dishes, presentations and partner menus.
Our dear partners
